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John Varvatos, Detroit Native and Fashion Icon, to Open Boutique in Downtown Detroit

JOHN VARVATOS, DETROIT NATIVE AND FASHION ICON,
TO OPEN BOUTIQUE IN DOWNTOWN DETROIT


High-end American Men’s Fashion Designer to open a retail shop on Woodward Avenue in Downtown Detroit

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John Varvatos, famed American menswear designer, today announced he would open his first Midwest retail boutique in the heart of downtown Detroit. With the store opening, Varvatos, a Detroit native, is taking an active role in in the city’s ongoing resurgence. The 4,000 square foot store will be located at 1500 Woodward Avenue. Built in 1891, the historic Gordon Lloyd-designed, Queen Ann-style mid-rise building is one of more than 60 properties owned and operated by Bedrock Real Estate Services. The boutique is slated to open in spring 2015.

The boutique – the first high-end designer fashion retailer in decades to open a permanent storefront in downtown Detroit – will offer John Varvatos’ complete menswear line including the John Varvatos Collection, John Varvatos Star USA and Converse by John Varvatos. Varvatos, an award-winning and highly accomplished global fashion designer, launched his first clothing line in 2000 after a successful design career with some of the world’s most respected menswear design houses. Varvatos credits his Detroit-area upbringing and Motown, rock & roll, blues, jazz, and punk music influences as some of the inspiration for his contemporary men’s fashion collections.

“For me, this is much more than a business opportunity. It is also about changing the complexion of a great city and creating a different kind of legacy,” Varvatos said. “Detroit is well past its tipping point and I’m thrilled to be playing a role in the city’s ongoing transformation.” His decision to return to his hometown was greatly influenced by the opportunity to partner with Dan Gilbert, Founder and Chairman of Quicken Loans and Rock Ventures, and his Bedrock Real Estate Services team on their vision to transform one of America’s iconic cities. “To have a world renowned designer like John Varvatos choose downtown Detroit for his first Midwest store shows the confidence that specialty retailers have in the future of the city,” said Gilbert. “The creative class has played an important role in Detroit’s history and we are excited to have Varvatos return to his hometown and play a significant role in igniting Detroit’s fashion community.”

In the past two years Detroit has seen a heavy influx of businesses and retailers opening in the city, eager to take pa

Fashion Revolution: John Varvatos to Unveil Detroit Boutique

Iconic Designer Embraces Detroit’s Revival with New Store

John Varvatos, the celebrated American menswear designer, has unveiled plans to open his first boutique in the Midwest, bringing his high-end fashion sensibilities back to his roots in downtown Detroit. The opening is a significant step in the city’s revitalization, showcasing Varvatos’ commitment to contributing to Detroit’s transformation.

The 4,000-square-foot boutique will be situated at 1500 Woodward Avenue, housed in a historic Queen Ann-style building designed by Gordon Lloyd in 1891, now under the stewardship of Bedrock Real Estate Services. This flagship store, set to open its doors in spring 2015, marks the return of luxury fashion to Detroit’s core after decades.

A Store Beyond Fashion

Varvatos’ boutique will not only offer his comprehensive menswear line, including the John Varvatos Collection, John Varvatos Star USA, and Converse by John Varvatos but also symbolizes a fusion of fashion with the rich musical heritage that Detroit is renowned for.

Varvatos, whose designs are heavily inspired by his Detroit-area upbringing and the city’s legendary music scene, views this venture as an opportunity to contribute to the city’s narrative, blending his fashion legacy with Detroit’s cultural resurgence.

A Homecoming with a Vision

The decision to open a boutique in downtown Detroit was influenced by Varvatos’ desire to be part of the city’s renaissance and his collaboration with Dan Gilbert, the visionary behind Quicken Loans and Rock Ventures, along with the Bedrock Real Estate Services team.

This partnership is aimed at revitalizing one of America’s storied cities, with Gilbert highlighting the importance of the creative class in Detroit’s past and future successes. Varvatos’ return to Detroit is anticipated to spark a fashion awakening in the city, positioning it as a hub for designers and brands alike.

Detroit’s Fashion and Tech Renaissance

The boutique’s location, known as the ‘Madison Block,’ is at the heart of Detroit’s tech startup scene, symbolizing a convergence of fashion, innovation, and entrepreneurship.

This move by Varvatos is seen as a catalyst for a fashion revolution within Detroit’s urban landscape, promising a bright future for the city’s shopping district along Woodward Avenue. The anticipation is that Varvatos’ presence will attract other premier brands, further enriching Detroit’s commercial and cultural fabric.

For more information, visit John Varvatos’ official website or follow the brand on social media @JohnVarvatos.

Kevin Ross
Kevin Rosshttp://blogwallet.com
Kevin "KevRoss" Ross is a music and radio industry expert. He is a 20 -plus year entrepreneur with the leading most successful industry trade publication and site Radio Facts (www.radiofacts.com). He has also published various books, magazines, performed marketing and promotions for major corporations and recording artists and he is on the advisory board of several industry organizations. This year Ross introduced his non profit organization LOMARI (Leaders of the Music and Recording Industry) to help teach young minority students how to market and manage their music and products.

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