Surround yourself with the right BUSINESS people
You can surround yourself with the right people all day and they can encourage you to be your best but the right BUSINESS people will encourage you to take risks and be the best business person that you can be. Jimmy Iovine is a lot like Dr Dre. He does not make a lot of appearances but his record label success earns him the ultimate respect from the industry. He is a brilliant when it comes to marketing. Without question he borrowed a few pages from Steve Jobs’ book as well as Christian Louboutin in marketing Beats as well. He created a demand for a high priced must-have gadget that sold itself. the red cord separated the headphones from all others and the unique Beats logo seemed to be everywhere. Dre and Iovine needed to work hand in hand and Iovine saw the opportunity. Dre didn’t have to do much more than to sit back and watch Jimmy work his marketing magic and that’s what happened. (click “Next” for next segment)
