It’s all in the presentation
The presentation and packaging of Beats headphones is nothing less than stellar. When the headphones were introduced they were like the iPhone without the history YET, within 2 years they exploded. The separated from Monster products to have more control of marketing and producing the headphones and I actually stood 3 feet away from Monster CEO Noel Lee when he was asked about Beats leaving the Monster brand. Without repeating what he said the move HAD to hurt the company now, with the sale to Apple, even more. Iovine and Dre probably needed Monster to help distribute the headphones initially but then realized they needed more control a couple of years later which was smart. Monster has many other products they constantly promote that reviewers are often on the fence when asked if the more expensive Monster products are better than less expensive competitors. (click “Next” for next segment)
