Step outside the box
Many black colleges were upset that Dr Dre gave $35 Million to USC instead of a historically black college. While he may have his own reasons for giving to USC had he given the money to a historically black college it would have appeared to be confusing to Beats biggest customers. Without question, MOST Beats Headphone buyers do not go to historically black colleges and the donation would have never gotten the worldwide press that it did had he given to a black college. Now he has put himself in a better position to give (by his choice) a lot more to MANY colleges. The move may have pissed many black colleges off but it was brilliant on Dre’s behalf to give to USC. The wing has his name and it gives him more leverage to introduce a curriculum at other major universities. (click “Next” for next segment)
