Understand Branding and Leverage
There is an old saying.. “Use what you got to get what you want….” In this case, it is exactly what happened. Dr Dre’s name will forever be synonymous with NWA, Gangsta Rap, Producing and Hip Hop. He used that leverage to add Headphones, Electronics, Philanthropist, College Course Curriculum and now he is Hip Hop’s first Billionaire. (click “Next” for next segment)
