Connect with the audience
When it comes to the black community, it is crucial not to hide in plain sight. People pay very close attention to social networks these days, beware of what you post on your social networks. When it is evident that you are not actually friends with the people you target or claim to be connected to on TV it doesn’t do much to serve your purpose. Contrary to the beliefs of other races, just because you’re black doesn’t mean you’re connected to the culture. When you act like you are, you look like and become a token which can result in being called an “Uncle Tom.” You are basically saying I’m one thing on TV and another thing in my personal life as if people are so stupid they can’t make that connection. As entrepreneurs, we cannot allow other people to tell us who we are. That is why we are entrepreneurs, we already know that!
