Always Remember the Target
Contrary to popular belief, there are three sides to most businesses. The owner, the client, AND the target. Situations are not win-win, They are win-win-win. In order for this to occur all three sides must benefit equally in order for dedication and success to remain steadfast. Nobody should feel cheated. As a business owner, you are the leader and have the option to just say no to whatever doesn’t work for you and your target. And you must understand, that all money is not good money or equal money. There are certain things that you can do to satisfy your own need that can destroy your brand altogether so beware.
