Home Entrepreneurs “4 A.M.” TV Ad Introduces Viola Davis as New Voice of Delta,...

“4 A.M.” TV Ad Introduces Viola Davis as New Voice of Delta, Celebrates Go-Getters, Early Risers

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Actress Viola Davis poses for a portrait during the Santa Barbara Film Festival in Santa Barbara, Calif. on Wednesday, Jan. 28, 2009. (AP Photo/Matt Sayles)

Continues evolution of Keep Climbing campaign 

 Before the crack of dawn, while most are soundly sleeping, many Delta (NYSE: DAL) customers are up and raring to go in pursuit of opportunity. They are ambitious and they cannot be stopped. Visit any Delta terminal around the globe and – no matter how early – each is graced with these should-be-sleepers, and the Delta employees who support them, as they head out to change the world. 

Delta’s new TV spot “4 A.M.” embodies the spirit of its customers and their determination to venture out into the world and take ownership of opportunities every day. While each customer journey may be different, they all share the in the same relentlessness mindset to be the difference that creates change. Delta’s frontline employees are also featured within the ad showing that same relentless spirit and thoughtful reliability in assisting customers in their pursuit.

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