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4 Critical Lessons That Every Aspiring Entrepreneur Needs To Learn

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American culture loves to celebrate the entrepreneurial breed – those daring men and women willing to take calculated risks to create new enterprises that will grab the nation’s imagination along with its pocketbooks.

Those who reach the pinnacle of entrepreneurial excellence – such as Bill Gates or Jeff Bezos – are viewed with a mixture of awe and envy.

But what separates those who experience wild success from those left picking up the pieces of a failed enterprise?

Part of it comes down to good old work ethic, says Bill Green, founder, and CEO of The Crestar Group of Companies and author of “ALL IN: 101 Real Life Business Lessons for Aspiring Entrepreneurs” (www.bgreenauthor.com).

“If you don’t want to work harder than everyone and you don’t have your passion, you shouldn’t be an entrepreneur,” Green says.

But that’s far from the whole story, says Green, whose own route to success began in a flea market. There are plenty of other lessons that budding entrepreneurs need to learn. Just a
few include:

Become a tactical and strategic CEO. Tactical leadership is doing things right. Strategic leadership is doing the right things. “You probably are doing a lot of things right tactically to get your startup off the ground,” Green says. “But now it’s time to think about your long-term strategy.” The greatest CEOs are visionaries, always plotting their company’s next big move, he says. “If you see a way to improve your business, you’d better have the vision and the guts to pull the trigger,” Green says, “even if the naysayers say it can’t be done.

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