These two black black entrepreneurs named Trevor Willing and Logan Cohen wanted to encourage youths to do better in school; these led to the creation and launching of a free mobile application. The aim is to reward students with deals, giveaway, scholarship, concert tickets, and once in a lifetime experiences based on students grades and performances.

This free mobile app is known as Kudzoo named after Kudzu (then known as the fastest growing plant in the world)was launched in 2015. Four years later, the app has over half a million users and has become one of the innovative ways to recognize students achievers.”This app allows the user to use the scanning technology to take a picture of a report card, check students ID and GPA and scans grades which is then converted into Kudzoo (cash)” said Cohen to the Philadelphia enquirer in 2014.


In exchange for good grades, users receive Kudzoo cash, which they can put towards rewards such as $10 Panera Bread gift cards, scholarship information and 30% off discounts at Levi’s.

For Wilkins this was almost what he experienced while growing, he said that his parents gave him $10 for every A and $5 goes for every B on his report cards, and they made him pay back $20 for every C he got.

Cohen said that while at Princeton, he noticed that students achieved success due to the supportive foundation they get from home.


“I thought this might help students all over the world,” a native from Chicago told Entrepreneur. Nevertheless, collaborating with public schools in areas like Chicago, Baltimore county, Philly; Kudzoo makes money by selling Kudzoo cash to schools and district that want to reward their students.


The Pennsylvania based company also make money by allowing brands to link up with students through ads, sponsorship and engagement opportunities on the platform. An associate professor of economics at Bentley University has this to say “Students these days communicate with each other and build communities through apps like Snapchat. These works because of the networks that are formed around the app.”

The app will be more successful if students begin to appreciate and place more importance to incentives because there will be more people using the app.

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