Small Business
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Black Developer to Execute $41 Million South Madison Project

A black developer and entrepreneur, Brandon Rule, who is also the owner of Rule Enterprises have been recommended by the City of Madison staff to be awarded the contract of building a 30,000-square-foot grocery shop, 150 –unit apartment and 345- parking space on a city-owned plot in South Park Street.

The proposal submitted by Rule Enterprises surpasses that of other firms, which include Valeo and McShane Construction, Welton Enterprises, Baehr Inc, and Gorman & Company.

Rule is a community developer based in Milwaukee, and he has developed several mixed-use projects and affordable housing in Milwaukee. Though this is his first project in the capital city, he is not new to Madison as he had formerly worked in the capital city between 2014 and 2016 when he was with Forward Community Investments.

Upon approval by Madison Common Council, Rule Enterprise would be responsible for the development of the former Truman Olson Army Reserve Center at 1402 South Park Street. The 3.5 acres of land is beside Pick ‘n’Save, which was listed for demolition to build the SSM Health Clinic. The outburst by community members led to the delay of the demolition. The community people believe the demolition of the grocery store would cause food scarcity in the South Side.

The demolition of Pick’n’Save is the main reason why Rule included the grocery store in his proposal. Rule said he is already in talks with potential tenants for the grocery store, and he is optimistic that he will meet up with the January 16 deadline given by City.

Rule also added that the Lutheran Social Services had been engaged to grant services to low-income inhabitants, and the SSM will help people with health services ones their new hospital is completed.
Rule believes that the development will have a significant impact on the neighborhood.

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