Black Female Founder of Afro Unicorn®, April Showers, Celebrates her Jordan Year with 25+ Categories in Major Retail

 Afro Unicorn®, a fully-licensed character brand founded by trailblazing African American businesswoman April Showers, begins 2023 with a breakthrough year for creativity and authentic representation. Shattering the glass ceiling, Ms. Showers is the first Black woman to own a fully licensed character brand in major retail.

april showers
Black Female Founder of Afro Unicorn®, April Showers, Celebrates her Jordan Year with 25+ Categories in Major Retail

In 2022, Afro Unicorn hit the shelves of 3,800 Walmart stores across the U.S. and Puerto Rico with party supplies and apparel. For the holidays, Afro Unicorn launched a new gift-giving tradition with its Magic Afro Unicorn gift box, encouraging acts of kindness. The conscious brand also debuted an original EP featuring Grammy Award Winning Anthony Hamilton, Lara D, Brooklyn Marie, and executive produced by producer Askia Fountain, Afro Unicorn’s GM.

2023 promises to be a Jordan Year for Afro Unicorn with a major presence at seven of the world’s top retail stores, including Walmart, Target, HomeGoods, Kohls, JCPenney, Amazon, and NovaKids. Afro Unicorn will also launch at Walmart Canada this February.

The brand will skyrocket onto the scene with 25+ categories, from apparel and accessories to toys, puzzles, books, bedding, bandages, backpacks, collectibles, and more. With 45+ licensee partners worldwide, Afro Unicorn is the “blueprint” to empower and inspire entrepreneurs to enter the licensing space.

Ms. Showers says: “Afro Unicorn signifies two ideas: firstly, empowering and elevating emerging entrepreneurs. Secondly, it’s an homage to Africa and a promise to amplify representation.

We deliver a product that feels ‘true and right’ and normalizes Black beauty. By doing so, Afro Unicorn uplifts women and children of color with the confidence they need to embrace who they are – unique, divine, and magical.”

Building the brand from the ground up, Afro Unicorn started in the e-commerce industry in 2019. Back then, it was an organic, grassroots brand, and Ms. Showers was pressing shirts and selling them through her eCommerce store, adding logos to T-shirts and bags at her customers’ request.

Afro Unicorn burst onto the scene as a brand in August 2021 after a video of a little girl wearing an Afro Unicorn shirt went viral. Then, Ms. Showers received an email from Walmart with the subject title “Afro Unicorn x Walmart” collaboration, marking her start with Walmart as one of the first Black Women to enter the party supplies/celebration category with Afro Unicorn gaining prime shelf placement next to Marvel characters and Disney princesses.

Children will soon be able to live and play in a world of Afro Unicorn with plushies, collectibles, games, puzzles, books, playsets, ride-ons, outdoor play, and live animation in the works. A new line of original Afro Unicorn® books under the Random House Books for Young Readers imprint will be released widely in Fall 2023 featuring three Afro Unicorn characters by name across all Afro Unicorn® products.



The BFM Fund (Black Founders Matter), a Portland-based, seed-stage venture fund focused on Black and innovative founders, is slated to receive investment from Bank of America. The BFM Fund Logo Led by a full women of color leadership team, The BFM Fund will allocate Bank of America's investment into Black founders across various verticals within the United States. [...]

HBCU Grads Behind America’s Fastest-Growing Pizza Chain

The famed Black-owned hip-hop-inspired gourmet pizza chain Slim + Husky’s is ranked #5 in The Daily Meal's "101 Best Pizzas in America." The three remarkable owners dish out innovative pizza creations to underserved communities. [...]

Kaleidoscope X Da Brat Styling Collection Sells Out in Just Six Minutes!

One of the largest Black-owned hair-care brands in the U.S. [...]

National Alliance for Black Business (NABB) and the U.S. Department of Commerce’s Minority Business Development Agency (MBDA) Form a Historic Alliance to Develop Black-Owned...

On Wednesday, February 22, 2023, the U.S. Department of Commerce Minority Business Development Agency (MBDA), and the National Alliance for Black Business (NABB) signed a historic MOU during the NABB's first annual National Black Business Policy Conference in Washington, D.C. [...]


LGBTQ Entrepreneurs Juan and Gee Nominated for RICE Award

Atlanta black entrepreneurs Juan and Gee have been nominated for a RICE Award. [...]

Black-Owned Beauty Brand Herb’N Eden Receives $1.2M Investment

Herb'N Eden owners Quinton (left) and Terran Lewis (right) holding their all-natural products Herb'N Eden, an all-natural bath and beauty company, based in the Metro Atlanta area, has closed a $1.2M investment for business growth. Quinton and Terran Lewis founded Herb'N Eden in 2015 to bring natural skincare products to the forefront of the market. [...]

6-Year-Old Philanthropist and Kid Influencer Justyn Boumah Announces Fall 2021 Events

Phenomenal 6-year-old Philanthropist, Social Entrepreneur, and Youth Influencer, Justyn Boumah is the youngest Award International Winning African American Author and CEO of the Traveling Toddler, and Founder of the 501c3 nonprofit organization, Heroes and Hearts, where he utilizes his talents and creativity to empower underserved communities.  The mission of the 501c3 is designed to educate, encourage, and empower marginalized communities globally through literacy, leadership, and legacy. [...]

From Rags to Riches: How Nigerian-Born Tope Awotona Became One of America’s Richest and Most Savvy Immigrants with a 1.4B Networth

From Rags to Riches: How Nigerian-Born Tope Awotona Became One of America's Richest and Most Savvy Immigrants with a 1.4B Networth Calendly, a scheduling platform for the modern man, has solved the logistical nightmare that setting up a meeting can be. The Calendly website advertises it as something that takes, "the busywork of scheduling off your to-do list so you can get more done. Thousands of teams across the globe use Calendly to make millions of 1-click meetings every week. [...]

Entrepreneur Michael Baisden Offers Excellent Advice on Moving On

Michael Baisden just lost his contract of 10 years broadcasting his radio show on over 20 radio stations nationwide. Baisden owns his own show and used Cumulus media to garner affiliates (stations) to run it. His commentary is below about the situation. Michael Baisden Commentary: A Man With A Plan And A Man Of Principles I don’t understand why people get so angry when they get fired from a job or dumped in a relationship. [...]

DJ Khaled Collabs with Skin Care Favorite, Palmer’s Cocoa Butter Formula

Major Key Alert: DJ Khaled Collabs with Skin Care Favorite, Palmer's Cocoa Butter Formula! Snapchat Star to Launch Capsule Collection with Trusted Cocoa Butter Brand      Major Key Alert: DJ Khaled Collabs with Skin Care Favorite, Palmer's Cocoa Butter Formula! This holiday season, music mogul and "King of Snapchat," DJ Khaled is dropping "another one" of his major keys for his fans. [...]

10 Best Loans for Students

10 Best Loans for Students Loans for students are a necessary evil. Student debt is at an all-time high with this year's debt reaching 1.75 trillion. While, at the same time, the nation-wide average for unemployment has skyrocketed with 6.3 million experiencing joblessness. Thus, finding promising loans with affordable interest rates is more important than ever. Sofi Fixed APR: 2.49%-7.59% Variable APR: 1.74-7.24% Maximum Loan Amount: 100% cost of attendance With a shockingly low fixed rate of 2.49% -7.59%, Sofi is the number one lender at BlogWallet. [...]

Endemol Shine North America Signs Development Deal With Angie Martinez

Endemol Shine North America Signs Development Deal With Angie Martinez January 19, 2017 - Endemol Shine North America has signed a development deal with multimedia personality and bestselling author Angie Martinez, it was announced today by Cris Abrego, CEO, Endemol Shine North America. As part of the agreement, Endemol Shine North America, the production company behind such hit series as “Big Brother” (CBS), “MasterChef” (FOX), “The Real Housewives of Atlanta” (Bravo) and upcoming “Hunted” (CBS), along with Major TV, will develop unscripted and scripted content with Martinez for both traditional and digital platforms. [...]

Leave a Reply