Quite often, as entrepreneurs, we find ourselves operating in a vacuum. We have SO many jobs that it’s often difficult, even impossible at times to find good help. There are some mistakes that we often make that could make our lives so much easier. First and foremost, we must adapt to today’s market and digital resources. We can still win but we must be willing to adapt and change our previous concepts. For example, there is no need to hire full-time or even part-time employees for many jobs anymore. You will save a ton of time, money and agony hiring someone per project, the benefit is you can test people out now and if they do well keep hiring them or let them work their way into full-time. Here are a few tips to make work life easier for you.
Finding Good Help
PROBLEM: This has got to be one of the absolute greatest challenges for MOST entrepreneurs. From my own personal experience, many of today’s younger workers are all about instant gratification and they have agendas, thanks to social media, to build their own brands. They couldn’t care less about paying dues or climbing the ladder because they don’t have to. Unfortunately for them, they don’t understand that nothing will ever replace “relationships” and you never develop them by walking over people. On the other end of the spectrum, from my experience, older workers tend to be very stern and stuck in their ways, they can come to the table expecting to be well paid and treated with the utmost respect based on their previous tenure but they have not worked in years. At times BOTH can present themselves as if they are doing YOU a favor.
SOLUTION: Go against the grain and seek help in the gray areas. Hire people who DON’T have excellent social media likes and numbers because they are going to need the job the most and they will be the most hungry. There are also MANY job services for former people who have been caught up in the system and have been challenged and have a great desire to get into the workforce. Also, let’s face it, times have changed, if you are looking for someone with a great social media following, instead of hiring them to work for you, why not hire them to specifically get YOU great social media numbers as a consultant? I hire people who may not have the best social media stats to cover events that I am not able to go to who post images on Instagram, which is automatically connected to Twitter and Facebook and it looks like my brand is everywhere. Not to mention it goes a long way with clients and potential clients but I specifically hire these people to ONLY do social networking. I suggest getting someone with so-so social media numbers so that they represent your brand instead of themselves. In addition, they get an added bonus by meeting people in my industry. Make sure you have specifics in writing before they do an assignment. No posting of badges and passes, no posting on their own social media outlets without hashtagging your brand link, no plus ones, you want them focused on doing YOUR brand the favor not impressing one of their friends or a date.