Consumer Trust In Online Small businesses Strengthened By Professional Email
GODADDY SURVEY FINDS 75 PERCENT OF AMERICANS VIEW DOMAIN-BASED EMAIL AS A TOUCHSTONE OF TRUST WHEN THEY BUY FROM ONLINE SELLERS
SCOTTSDALE, Ariz., June 21, 2016 /PRNewswire/ — GoDaddy (NYSE: GDDY), the world’s largest technology provider dedicated to small businesses, commissioned a survey to identify the most important factors for consumers when it comes to trusting online small businesses. The findings revealed three-quarters of Americans think having a domain-based email that matches your website is a very important factor when it comes to trusting an online small business.
“You never forget a first impression, either in real life or online. Often your first direct interaction with a customer takes place over email and so looking professional in this context is hugely important,” said Steven Aldrich, Chief Product Officer at GoDaddy. “Using a professional email address that ends with your company’s domain offers you an opportunity to build your brand every time you interact with a customer versus promoting an Internet email giant like Gmail, Yahoo and others.”
Using a personal email address can also negatively impact profits. Nearly a quarter of respondents stated they would be reluctant to provide their credit card information and/or personal information (contact details, phone number) to an online seller using a personal email address which could be perceived as suspicious.