Danielle Mcgee Launches Program To Support Black-Owned Businesses
Black purchasing power is estimated at $1.2 trillion and several entrepreneurs are on a mission to ensure that these dollars circulate within the African American community. Danielle McGee created the Black Business Boom website as a way to connect consumers across the country with Black-owned businesses
“I established Black Business Boom since black-owned companies usually have less access to funding, thereby restricting their ability to spend money on advertising,” said Danielle McGee, founder of Black Business Boom.
Compared to Groupon and Living Social websites, McGee’s network offers coupons for almost 400 small businesses run by Black. Both the website and the app cover a wide range of beauty-to-auto products and services. The platform also provides users with location-based advertising information on events and promotions from Black-owned businesses. Black Business Boom has been created to highlight companies and build a solid customer loyalty base.
“I started Black Business Boom because Black businesses typically have less access to funding, thus limiting their ability to market money,” McGee said in a statement. “Our platform is an affordable way for small business owners to generate revenue while retaining loyal customers.” She also stressed the importance of promoting social movements that help Black-owned businesses by providing people with the tools they need to take actionable steps to accomplish their purpose.
Several digital platforms have been created to support businesses owned by Black. After truck driver Edward Dillard found it difficult to locate African-American restaurants on the road during his coast to coastal shifts— especially in the outskirts of major cities— he launched the Eat Black Owned platform. The website is a nationwide directory of more than 2,000 eateries run by Black people. Depending on their geographical location, users can locate restaurants.