Create Win/Win/WIN Situations…
First and foremost, you have to be absolutely sure that you have a winning product. It’s hard to believe in or convince others to believe in crap. They can plainly see the value of what you do. Your customers are interested in your product. Always think three “WINS;” 1. How is this going to benefit my business, 2. How is this going to benefit the client and 3. How is it going to benefit the target. The “target” can be anything from a specific target to potential new clients who see what you produce. Therefore, WHAT you produce must be stellar so that others are attracted to it. Iif you’re just taking money, living off tenure or you’re not delivering service you probably won’t see the client again and no matter what kind of business you are in. Repeat business, without suggestion or solicitation, is the key. There has to be balance in order to create and sustain a valuable and longstanding relationship. Don’t be greedy and think you can get the money this time, deliver crappy service then expect the client to return. Not only will they not return he will tell others how they were treated.
