In an attempt to revive the presence of black business in the country’s economy, a new directory has been launched. The idea behind the directory is to connect black-owned enterprises with black consumers.
The new directory is a national consumer-driven website, and it allows entrepreneurs to market and advertise their business. The online catalogue termed DOBOBO (Directory of Black Owned Businesses and Organizations) is founded by Anthony Kojo Darden, who is also the CEO and president of DOBOBO.
The idea behind the design of DOBOBO is to create a group of followers that express the black communities while also serving as an online platform that advocates and advance African American businesses. DOBOBO aims to provide the opportunities for black companies to make earnings, raise and recover revenue flow within the black people, and increase the chances for black-owned business and consumers.
The platform allows business owners to put themselves in the online list, while consumers can search through the archive for black-owned business. There is also an affiliate program on the platform where people can make money.
The company promises to give a free one-year Silver listing to the first 200 businesses/organizations that list their business by Nov. 30, 2019.