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Entrepreneur/Designer Sees Opportuniuty in Detroit, Opens High End Men’s Store

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JOHN VARVATOS, DETROIT NATIVE AND FASHION ICON,
TO OPEN BOUTIQUE IN DOWNTOWN DETROIT
High-end American Men’s Fashion Designer to open a retail shop on Woodward Avenue in Downtown Detroit

John Varvatos, famed American menswear designer, today announced he would open his first Midwest retail boutique in the heart of downtown Detroit. With the store opening, Varvatos, a Detroit native, is taking an active role in in the city’s ongoing resurgence. The 4,000 square foot store will be located at 1500 Woodward Avenue. Built in 1891, the historic Gordon Lloyd-designed, Queen Ann-style mid-rise building is one of more than 60 properties owned and operated by Bedrock Real Estate Services. The boutique is slated to open in spring 2015.

The boutique – the first high-end designer fashion retailer in decades to open a permanent storefront in downtown Detroit – will offer John Varvatos’ complete menswear line including the John Varvatos Collection, John Varvatos Star USA and Converse by John Varvatos. Varvatos, an award-winning and highly accomplished global fashion designer, launched his first clothing line in 2000 after a successful design career with some of the world’s most respected menswear design houses. Varvatos credits his Detroit-area upbringing and Motown, rock & roll, blues, jazz, and punk music influences as some of the inspiration for his contemporary men’s fashion collections.

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