Fake Clients ask: “Who Do You Reach?”

Who Do You Reach?

Here is an example of another fake client if you are an established business. If they are spending their money it’s up to THEM to FIND OUT who you reach. These dangling carrot games amaze me and they are a waste of your valuable business time. If you see major accounts, ads or clients in my business why would you ask a question like this? I will tell you why. They are testing out your business confidence. What if you told them “Haven’t you researched us?” and look at them like they just lost their minds. It would be a legitimate question. Can you image their reaction, this not only throws the ball back in their court is let’s them know that you know what they are up to. I’ve done it before and it works. If they don’t come back, it works because they were probably never going to do business with you in the first place. When you go into the grocery store to buy cookies do you ask, “Who is Pepperidge Farm trying to reach?” Hell no, you buy the cookies because you want to eat them, you already know the value of the brand.



The BFM Fund (Black Founders Matter), a Portland-based, seed-stage venture fund focused on Black and innovative founders, is slated to receive investment from Bank of America. The BFM Fund Logo Led by a full women of color leadership team, The BFM Fund will allocate Bank of America's investment into Black founders across various verticals within the United States. [...]

HBCU Grads Behind America’s Fastest-Growing Pizza Chain

The famed Black-owned hip-hop-inspired gourmet pizza chain Slim + Husky’s is ranked #5 in The Daily Meal's "101 Best Pizzas in America." The three remarkable owners dish out innovative pizza creations to underserved communities. [...]

Kaleidoscope X Da Brat Styling Collection Sells Out in Just Six Minutes!

One of the largest Black-owned hair-care brands in the U.S. [...]

National Alliance for Black Business (NABB) and the U.S. Department of Commerce’s Minority Business Development Agency (MBDA) Form a Historic Alliance to Develop Black-Owned...

On Wednesday, February 22, 2023, the U.S. Department of Commerce Minority Business Development Agency (MBDA), and the National Alliance for Black Business (NABB) signed a historic MOU during the NABB's first annual National Black Business Policy Conference in Washington, D.C. [...]
Kevin Ross
Kevin Rosshttps://blogwallet.com
Kevin "KevRoss" Ross is a music and radio industry expert. He is a 20 -plus year entrepreneur with the leading most successful industry trade publication and site Radio Facts (www.radiofacts.com). He has also published various books, magazines, performed marketing and promotions for major corporations and recording artists and he is on the advisory board of several industry organizations. This year Ross introduced his non profit organization LOMARI (Leaders of the Music and Recording Industry) to help teach young minority students how to market and manage their music and products.


DICE Raises $122 Million in Series C Funding Led By SoftBank; Tony Fadell Joins Board

DICE, the fast growing music discovery and events ticketing platform, today announced it has raised up to $122 million in Series C funding. The round was led by new investor, SoftBank Vision Fund 2, with follow on investments from Tony Fadell’s Future Shape, Blisce, French entrepreneur Xavier Niel, Mirabaud Private Equity, Cassius and Evolution.  Since being founded in 2014, DICE has focused on remedying the opaque world of ticketing with its transparent ‘fan-first’ model and a mobile-first platform that has prevented scalping.  The company’s mission is to bring people together to enjoy shows. [...]

Entrepreneur’s Break: Pics from the Weekend

I have another hobby, as black entrepreneurs should (lol) I like to paint and take pictures. Here are a few pics of LA scenery this weekend. [...]

Therapist/Author Chris A. Matthews – Your Connection to Love for You, Your Spouse & Friends

Entrepreneur, Therapist, Author, Trainer, and Clinical Supervisor Chris A. Matthews is the founder, owner and clinical director of Relationship Counseling Group, LLC and Behavioral Health Intervention Center, LLC, which are two private therapeutic and mental health practices based out of Charlotte, North Carolina. Matthews is a licensed marriage and family therapist, (LMFT), licensed clinical addiction specialist, (LCAS), certified clinical supervisor (CCS) and approved supervisor for the American Association of Marriage and Family Therapy (AAMFT). [...]

Beware of the FALSE Potential Customer, Lurking for Free Information

FALSE Potential Customer FALSE Potential Customer - We have all seen and dealt with potential customers who truly waste our time. Truth be told, they usually catch us with our guard down when times are hard for us. What is a False Potential Customer? Here are some clues: They want to talk to you but their questions are above and beyond the information that you should be providing. Minolta DSC FALSE Potential Customer They ask you questions like, how many people are in your database or can you provide them with numbers of previous clients. [...]

Rushion McDonald, Steve Harvey’s business Partner Gives Great Tips on Doing business

Steve Harvey and Rushion McDonald How can you market your skills to get the attention of major corporations, your boss or even a potential client? How do you broker great deals and ensure long term income and work on a great retirement for yourself? We are honored this week to have as a guest the man who has brokered blockbuster deals for superstar entertainment Mogul Steve Harvey. [...]

Big and Beautiful: Johnson Products Documentary (Video)

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Northwestern Mutual Expands Business Accelerator for Black Entrepreneurs to Include Five Promising Tech Startups

The Northwestern Mutual program provides each startup with $100,000 and access to training and resources Northwestern Mutual, in partnership with gener8tor, today announced the addition of five tech startups to its Black Founder Accelerator program – an initiative the company launched this past year to provide targeted resources and financing to promising Black entrepreneurs nationwide. "This next class of five startups builds upon the success of the 10 founders we were proud to team up with in 2021. [...]

Apple’s Steve Wozniak Urges Entrepreneurs To Be Bold And Inventive

TREVOSE, PA – January 6. 2015 – Apple co-founder Steve Wozniak advised an overflowing crowd at ASI Show® Orlando to seek original ideas if they want to be successful beyond their wildest dreams. “Eventually, you could create software that could change the world,” said Wozniak, an engineer who single-handedly kick-started the personal computer revolution and founded Apple in 1976 with marketing legend Steve Jobs. Wozniak’s keynote on Tuesday was a highlight of ASI Show Orlando, hosted by the Advertising Specialty Institute® (ASI). [...]