Hip Hop Legends Use Celebrity to Leverage Savvy Entrepreneur Deals

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LL Cool J and Ice Cube

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(Photo by Dylan Buell/BIG3/Getty Images)

From venture capital firms to television sports channels black men in the music industry continue to make major business moves and maneuvers. Hip Hop Titans Ice Cube and LL Cool J were also making recent CNBC financial news as they are making a bid to purchase 22 regional sports television networks. In 2018 The Walt Disney Company made a $71.3 Billion-dollar acquisition of 21st Century Fox. During this purchase, several lawmakers believed that Disney who owns ESPN, shouldn’t be able to own all of Fox’s sports networks. The Justice Department is forcing Disney to sell several sports stations.

This includes Fox Sports San Diego, Fox Sports Arizona, Fox Sports Detroit, Fox Sports Southwest, and so on. Nestled in the list of channels is the YES Network. Per several reports, this total package of 22 television stations is valued between 15B to 25B. Ice Cube & LL have included billionaire Carolyn Rafaela in the partnership and are in talks with others’ financing sources to come aboard to complete the financing. These acquisitions would be a major power business move for all involved.

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