Hip Hop Legends Use Celebrity to Leverage Savvy Entrepreneur Deals

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Swizz Beatz

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(Photo by Paras Griffin/Getty Images for BACARDI)

Kasseem Dean musically known as Swizz Beatz recently earned his certificate from the Owner/President Management Program at Harvard Business School. This program focuses on growing corporate and financial success while advancing leadership skills needed for becoming a CEO, COO, President, Managing Director, or Executive director of a major company. Kasseem is known by many as the super-producer Swizz Beatz who once was a DJ that evolved into a producer and then a recording artist and a now a powerful businessman.

As a brand promoter, Swizz has a lengthy resume of working with luxury brands like Tesla, Reebok, Aston Martin, Lotus and executing exclusive partnerships with Bally and Monster Headphones. Swizz was recently named the Global Chief for Culture for Bacardi Limited. He will be using his celebrity savvy for brands like Grey Goose, Bombay Sapphire and Dewar’s. His goal is to create partnerships and ideas with these specific brands into music, art, and film and create business and awareness for the hip-hop culture globally. Just another example of power business from the focus on the spreading hip hop culture on a global scale.

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