Put your signature on it.

Jay-Z is one of only a handful of rappers, whose given name is just as popular as his artist name.  In addition to writing Shawn Carter into many of his lyrical compositions, Jay-Z has attached his government moniker to various product endorsements and branded entertainment opportunities.  In 2003, he became the first non-athlete to get a signature collection from Reebok.  The S. Carter line became Reebok’s fastest selling shoe in company history.  Jay-Z advises, “Remind yourself, nobody is built like you.  You design yourself.”