New York, NY, September 05, 2013 –(PR.com)– Influencer casting agency Socialyte will host its annual #SocialyteGala on Sunday, Sept. 8th, 2013 at 7pm at The Box. The event will benefit the Rescue Paw Foundation, a nonprofit created by London Jewelers founder Candy Udell.

Bringing together top fashion bloggers and lifestyle influencers such as Damsel in Dior, Wendy’s Lookbook, and Viva Luxury the #SocialyteGala will award the very best in the field of luxury digital media.

Voting for nominees began Monday, August 26th at Pinterest.com/SocialyteCo.

Final winners will be selected based on amount of repins on Pinterest, with an industry committee selecting from the top three most pinned nominee images.

Award winners will be announced on September 8th at the #SocialyteGala, taking place at The Box, 189 Chrystie Street, 7PM – 11PM. This invite-only event will be hosted by Tumblr-sensation Menswear Dog, and feature master of ceremonies Trey Smith aka DJ AcE, live acts from The Box’s theatre, and a special performance by Interscope’s Natalia Kills (YouTube). Presenting sponsors include Style.com, Express, Pierre Michelle Salon, Songza, The Hunt, Pavan Liquor and Francis Ford Coppola Wines.

Winners in nominated categories will receive a Socialyte Award, a hanging pendant necklace featuring the agency’s signature star logo. Designed by Satu and Celeste Greenberg, the sisters behind New York-based Tuleste, this custom statement piece will only be available to winners of the awards.

Quotes:

“It’s a fashionable fete, to save some pets.”
— Beca Alexander, President of Socialyte, Editor-in-Chief of FashionINDIE

“We’re bringing together the world’s most influential digital stars to help raise money for an amazing cause. It’s a chance for us to show some love for pets in need and all the creative talents that represent the future of fashion.”
— Daniel Saynt, Creative Director of Socialyte, Founder of FashionINDIE, Former CMO of Rebecca Minkoff and Producer and Host of the Bloglovin Awards 2011

About:

Socialyte is a casting agency that helps brands connect to a carefully curated group of 200 top fashion, beauty and luxury lifestyle influencers. We create and distribute branded advertorials reaching over 100M affluent fans each month helping clients increase sales and fanbase on Facebook, Twitter, Instagram, Pinterest, and Youtube.

Nominees:

Notable nominees include Leandra Medine of the Man Repeller (4 Nominations including one for her collaboration with GlossyBox and Coach), Emily Weiss of Into the Gloss (3 Nominations), Chiara Ferragni of the Blonde Salad (3 Nominations), Bryan Boy (2 Nominations including one for his collection with Adrienne Landau), Tina Craig and Kelly Cook of Snob Essentials, Jacey Duprie of Damsel in Dior (2 Nominations), Shea Marie of Peace Love Shea, Nicole Warner of Gary Pepper Vintage, Rumi Neely of Fashion Toast, and over 100 other nominees being recognized for their talent in content direction, photography, and social presence.

Select brands such as Club Monaco, Coach, Belle by Sigerson, the W Hotels, Luisa Via Roma and up and coming shoe label Modern Vice, were nominated for their initiatives featuring influential digital personalities. Digital media leaders like Refinery29 and StyleCaster were also tapped for awards, both leading with two nominations.

In beauty, the Lauren Conrad produced, The Beauty Department received 3 nominations, and Byrdie, a recent entrant into beauty by the creators of Who What Wear, received 2 nominations.

Some additions to the nominees include the controversial Get Off My Internets, plus-sized blogging star Nadia Aboulhosn, Hyrbrid Headpiece (The Hybrids), and the industries latest industry riser to become street style obsession, Kyle Editor.

View below for a full list of nominees.

Best Content Direction – Fashion

That’s Chic
Neon Blush
Lust For Life
Viva Luxury
Damsel in Dior

Best Content Direction – Mens

Four-Pins
Fruit Punch
Scout Sixteen
TSB Men
I Am Galla

Best Content Direction – Beauty

The Beauty Department
Byrdie
What I Heart Today
Gal Meets Glam
Into the Gloss

Best Content Direction – Lifestyle

Stripes Sequins
Bleubird Vintage
A Beautiful Mess
Camilla Styles
Snob Essentials

Best Photography – Fashion

Gary Pepper Vintage
Garance Dore
From Me To You
Kayture
Jag Lever

Best Photography – Mens

Street Etiquette
Edward’s Hair
One Dapper Street
Cup of Couple
Dapper Lou

Best Photography – Beauty

Into the Gloss
afterDRK
the Glamourai
Beauty is Boring
Keiko Lynn

Best Photography – Lifestyle

The New Potato
Karla’s Closet
The Coveteur
Beautiful Mess
BleuBird Vintage

Best Video Series – Fashion

Wendy’s Lookbook
The Chriselle Factor
Extra Petite
Clothes Encounter
The Fashion Statement

Best Video Series – Beauty

Charlotte Tilbury
I Covet Thee
From Head to Toe
Beauty Crush
Juicy Star 05

Best Video Series – Lifestyle

StyleLikeU
Dulce Candy
LEAF
Pardon My French
Damsel in Dior

Industry Choice – Fashion

the Man Repeller
Atlantic-Pacific
Ring My Bell
The Blonde Salad
Fashion Toast

Industry Choice – Mens

Bryan Boy
The Gentleman Blogger
Street Peeper
The Sartorialist
Kyle Editor

Industry Choice – Beauty

Into the Gloss
The Beauty Department
Zoella
Beauty is Boring
Byrdie

Industry Choice – Lifestyle

Song of Style
Natalie Off Duty
Style Like U
PS I Made This
I Spy DIY

Best International Influencer – Fashion

Le Blog de Betty
Style Scrapbook
Gary Pepper Vintage
Tulla Vintage
5 Inch and Up

Best International Influencer – Beauty

Kayture
Zoella
Beauty Crush
The Fashion Fruit
From Roses

Best International Influencer – Lifestyle

The Golden Diamonds
Lovely Pepa
Peony Lim
Collage Vintage
Wish Wish Wish

Best Social Engagement – Fashion

Wendy’s Lookbook
The Blonde Salad
the Man Repeller
Style Scrapbook
We Wore What

Best Social Engagement – Mens

Riccardo Pizzoli – The Blonde Salad
I Am Galla
Bryan Boy
Kyle Editor
MDV Style

Best Social Engagement – Beauty

Into the Gloss
The Beauty Department
StyleNoted
Keiko Lynn
Beauty High

Best Social Engagement – Lifestyle

Peace Love Shea
BleuBird Vintage
Love Taza
The Daybook
I Spy DIY

Best Influencer Initiative – Fashion

Club Monaco’s Spring Lookbook featuring Le Blog de Betty, Sincerely Jules
Modern Vice x Natalie and Dylana Suarez
Coach x Advanced Style featuring Frou Frouu, the Man Repeller, Susie Bubble
Belle by Sigerson x The Coveteur
Elin Kling for Marciano

Best Influencer Initiative – Mens

Bryan Boy x Adrienne Landau
Luisa Via Roma x StyleLab
Menswear Dog x American Apparel
Grungy Gentleman x NAS
Details Style Collective

Best Influencer Initiative – Beauty

Redkin x The Blonde Salad
Revlon Through the Ages x Vanity Fair with Spicy Stiletto, Nany’s Kloset, and We Wore What
the Man Repeller x Glossybox
Lancome’s x Alber Elbaz featuring Park Cube, the Blonde Salad and Kayture
Refinery29 x Fekkai featuring Trop Rouge

Best Influencer Initiative – Lifestyle

Francis Ford Coppolla x Viva Luxury, Beautiful Mess, and Bleubird Vintage
HP with Intel presents Digital Diva featuring FashionINDIE
Diet Coke #ShareYourHeart and Red Dress
W Magazine x The Coveteur x CFDA
Style Scapbook x Canon EOS

Best Industry News

Refinery29
The Cut
Buzzfeed – Fashion
Business of Fashion
StyleCaster

Best Industry News Feature

Business of Fashion – Creative Class
Racked – Young Guns
T Magazine – The Circus of Fashion by Suzy Menkes
Refinery29 – 30 Under 30
Fashionista – How I’m Making It

Original Voice

The Hybrids
FashionINDIE
Get Off My Internets
Nadia Aboulhosn
White Girl Problems

Newcomer of the Year

Cara Loren
Barefoot Blonde
M Loves M
Haut Appetit
Winston Willow
Hapa Time
Glamgerous

Pet of the Year

Mr. K (Thank Fifi)
Elvis (This Time Tomorrow)
Pepa (Lovely Pepa)
Tank Bambi (Nicola Formichetti)
Menswear Dog

App of the Year

Brit.Co
A Beautiful Mess
Pose
Beautified
Snapette

Admission: Invite only.
General Inquires: Management@Socialyte.Co

Media contact: Molly Madlock – Molly@Socialyte.Co