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Jay Z’s Brilliant business Acumen Takes a BIG Bite Out of the Apple


While there may be more to the deal behind the scenes, Apple music wants to be Number One at all costs. Just this week there was a report that Spotify’s attorney sent a letter to Apple about the company monopolizing their music service and hurting competitors by threatening to not offer the app for Spotify in the app store if Spotify doesn’t comply with Apple’s rules which could hinder their growth. Time will tell where that one goes.

Now the behemoth is in talks with Jay Z’s Tidal to take over the reigns and buy the company. Tidal has been around for a while but it exploded when Jay Z invested in the company and put his face on the brand. While the $19.99 service fee was seen as excessive to competitors, music sites and even users, Jay Z offered something the other music services could not…


Jay Z used what business owners should be using more of in negotiating their positions and deals to sell their businesses (especially African Americans within their cultural creative). LEVERAGE. What is leverage? It’s what I’m using right now by posting this story on my site then posting links on all the social networks to lead you back to click and read it and raise my rankings and popularity as a music industry expert. Posting it on Facebook, for example, instead would have been stupid because Facebook would have gotten all the credit.

In Jay Z’s case, he used his leverage:

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