Mini Friday opened its door in Atlanta in May 2019, it’s reportedly Atlanta’s first gender unisex kids clothing store, and it’s been open in the city’s Kirkwood community located on Hosea L.Williams drive.
The store whose owner is a black woman named Allie Friday, and she says the inspiration behind the birth of this shop was when her daughter Erin started complaining about wearing clothes that were traditionally labelled female. She said that “the inspiration really came from my daughter who only wanted to wear clothes she thought were cool and comfortable, she loved her brother style of clothing and also wanted to dress like her sister. Finding fashion for her that fits in the middle was nearly impossible”.
The store offers clothing options for children between the ages of 24 months to 8 years. Mini Friday is planning on providing an upcycling program where customers can return outgrown or used clothing for a discount on their next purchase. Other returned clothing tagged gently worn will be donated to charities. The store is opened every day from 11 am-7 pm.
With the progress so far, Friday hopes to open other branches in locations like Los Angeles and Miami in future, and also retail children fashion mostly from the United kingdom and West Coast. Mini Friday is committed to celebrating every child’s style without dictating that girls should wear pink and boys blue unless they want to.
Brands available include; A.B.C, Booso, Turtledove London, Lets Kid, Joah Love, Carrots, Ammehola, Tai 2, Chewable charm, House of Jr, Miles baby and so much more.