What Motivates Entrepreneurs?


There are many benefits to becoming an entrepreneur and research indicates entrepreneurs are more satisfied than employees with regard to life conditions, employment opportunities, financial situations, personal safety, health and feeling part of the local community. As an entrepreneur the individual is doing something that they love and are passionate about, and this creates a higher level of job satisfaction. Direct marketing firm Zengo Co says that entrepreneurs often have to work extremely hard and work lengthy hours. But they say that the benefit to this is that they don’t have to be on a strict 9-5 routine and can work around other aspects of their life should they choose to.

About Zengo Co: http://www.zengoandco.com/about-us/

Zengo Co believe that people choose to become entrepreneurs to take advantage of one or more opportunities such as achieving financial independence, working with family or living a chosen lifestyle. But entrepreneurs often face many challenges especially in the first year as a start-up business. Individuals face the challenge of financing their ideas and the risk that their idea will never be a hit or in fact needed by consumers. The ultimate risk for entrepreneurs is, of course, failure. So with all this pressure and inevitable challenges that entrepreneurs face, Zengo Co have looked into what motivates entrepreneurs to keep going when times are tough.

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