“The greatest lesson I have learned in business is to always provide your best service. When a client remembers you, you want them to remember that you provided them with great service, professionalism, care and attention. That memory is your calling card. They will spread that memory of you to their peers and that personal recollection that they share is stronger than any paid advertising. I have 30 years in the publicity game and it is personal referrals that have sustained me for decades now.” Makeda Smith / JazzmynePR.com
Kevin "KevRoss" Ross is a music and radio industry expert. He is a 20 -plus year entrepreneur with the leading most successful industry trade publication and site Radio Facts (www.radiofacts.com). He has also published various books, magazines, performed marketing and promotions for major corporations and recording artists and he is on the advisory board of several industry organizations. This year Ross introduced his non profit organization LOMARI (Leaders of the Music and Recording Industry) to help teach young minority students how to market and manage their music and products.