Nicki Minaj announces a new fragrance partnership with prestige beauty company LUXE Brands.
Minaj’s new partnership with LUXE Brands provides the opportunity for her to reinvent her fragrance franchise with fresh innovation.
Nicki added, “I am very excited to partner with LUXE Brands. Their passion for greatness has always been second to none! There’s no better feeling than working with a brand that genuinely wants to get it right for my fans. My fans know I always come with the best for them. The next fragrance is by far my favorite. I’m very excited, to say the least.”
“Undeniably, Nicki encompasses authenticity and creativity in everything she does. She is an authority on breaking barriers and building successful brands and partnerships across product categories. LUXE Brands is pleased to welcome Nicki to our brand family and to have the opportunity to partner with her to drive further global success for her fragrance portfolio,” added Joel B. Ronkin, Chief Executive Officer of LUXE Brands.
LUXE Brands is a growing force in the beauty category specializing in the development, marketing and distribution of fine fragrances and beauty products globally. The company’s most recent milestone earlier this year includes the incredible success of Ariana Grande’s fragrance franchise which has already exceeded $150 million in retail sales globally since launching in 2015. LUXE Brands’ expertise spans key fragrance markets including North America, Europe, Asia and the Middle East.