Home Entrepreneurs NIELSEN MUSIC RELEASES 2016 U.S. YEAR-END REPORT, R&B and HIP HOP LEADS

NIELSEN MUSIC RELEASES 2016 U.S. YEAR-END REPORT, R&B and HIP HOP LEADS

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NIELSEN MUSIC RELEASES 2016 U.S. YEAR-END REPORT

Highly Anticipated Report Provides Comprehensive Coverage of the Year in Music

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NEW YORK Jan. 5, 2017 – Nielsen Music released its 2016 U.S. Year-End Report for the 12-month period ending Dec. 29, 2016. This highly anticipated report provides comprehensive coverage of the year in music from the coveted Nielsen Music Year-End charts, presented by Billboard, to insights on the most important industry trends from sales and streaming to social media and overall consumer engagement across today’s most popular platforms.

The Nielsen Music U.S. Year-End Report confirms that the music industry experienced steady and consistent growth in 2016, with overall volume up 3% over 2015, fueled by a 76% increase in on-demand audio streams compared to last year. On-demand audio streams surpassed 250B streams in 2016, and overall on-demand streams (including video) have reached 431B. The industry did experience sales decreases in nearly all formats, particularly digital sales. However, the growth in streaming was more than enough to off-set the declines, which resulted in a positive year for the music business.

“The music industry continues to grow at a healthy rate, and 2016 showed us that the landscape is evolving even more quickly than we have seen with other format shifts,” said David Bakula, SVP of Music Industry Insights. “Thanks to the rapid emergence of new technologies and channels for discovery and engagement, consumers are finding and listening to more music in new ways.”

Drake’s Views release was the leader in total volume (albums + track equivalent albums + audio on-demand streaming equivalent albums) this year, followed by Adele’s 25 and Beyoncé’s Lemonade.  For the second year in a row, Adele’s 25 led the year’s album sales in the U.S., marking only the second time in history that the same album has been the top seller in two consecutive calendar years (the first being Adele’s 21 album in 2011 & 2012). Vinyl LP sales, which have reached an all-time Nielsen Music-era high volume of 13M units, increased for the 11th consecutive year in 2016.  The top vinyl LP of the year was Twenty One Pilots’Blurryface, with David Bowie’s Blackstar and Adele’s 25 finishing close behind.

The biggest song of the year in terms of total activity (sales + audio streaming equivalents) was Drake’s “One Dance,” followed by “Closer” by Chainsmokers (feat. Halsey) and “Work” by Rihanna (feat. Drake).

Topping the Digital Songs Sales charts this year were “Can’t Stop the Feeling!” by Justin Timberlake, “Closer” by The Chainsmokers (feat. Halsey) and “My House” by Flo Rida. See the Nielsen Music Year-End charts (attached) for more information. 

Other notable insights and trends from the 2016 Nielsen Music U.S. Year-End Report, include:

·        On-demand audio streaming has now grown to 38% of total audio consumption (albums + track equivalents + on-demand audio streaming equivalents) to become the largest share of consumption.  

·        The on-demand audio streaming share has now surpassed total digital sales (digital albums + digital track equivalents) for the first time in history.  

·        Rock continues to be the dominant genre in terms of album sales (both physical and digital), but the streaming landscape is led by R&B/Hip-Hop, which garners the highest share of on-demand audio streams with heavily streamed artists like Drake, The Weeknd, Kanye West, Rihanna and J. Cole. 

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