Saturday, November 2, 2024
HomeOnly 36% of Small Businesses Have an SEO Strategy in 2019

Only 36% of Small Businesses Have an SEO Strategy in 2019

Published on

blogwallet.coma

Even as People Use Search Engines to Research and Purchase Online – More small businesses with SEO strategies are incorporating PPC advertising (60%) to compete for decreasing organic visibility in search results.

Thirty-six percent (36%) of small businesses have an SEO strategy, and 38% more plan to invest in SEO in the future, according to a new survey from Clutch, the leading B2B research, ratings, and reviews company.

Social media marketing (63%) and mobile-friendly websites (54%) are the most common SEO activities small businesses spend time and money on.

Having a mobile-friendly website can help small businesses rank in search results, especially because of Google’s mobile-first index.

Clutch’s data shows that as more small businesses invest in SEO, choosing which SEO efforts to prioritize will remain a challenge. Small Businesses Invest in Content Marketing for SEO

Nearly half of small businesses (48%) invest in content marketing for SEO. Content marketing helps small businesses attract potential customers and guide them through their purchasing journey.

The quality and clarity of online content is important as optimizing websites for voice search becomes a priority for small businesses. Clutch found that only 21% of small businesses invest in voice search optimization for SEO.

Other SEO activities small business pursue include keyword research (51%) and link building (28%). Small Businesses Depend on In-House Staff for SEO Small businesses rely on in-house employees (54%) for SEO nearly twice as much as they hire an SEO agency (28%).

In-house staff are less expensive than an SEO agency and offer small businesses more control over their SEO strategies.

“In-house offers more control over planning, content creation, and budgeting,” said Jaykishan Panchal, who manages SEO strategy for digital marketing agency E2M. “The in-house SEO team probably has the best understanding of the brand voice, company culture, and availability of resources.” Internal employees may lack the expertise of SEO agencies, however.

Small Businesses Use Website Traffic & Leads to Measure SEO Success

The top two SEO metrics small businesses track are website traffic (25%) and leads and conversions (19%). Small businesses value these metrics over backlinks (14%) and keyword rankings (13%).

Tracking website traffic and leads and conversions demonstrate that small businesses tend to invest in SEO to generate revenue. These metrics, though, don’t fully capture SEO success.

More Small Businesses Turning to PPC Advertising to Achieve Search Visibility

Sixty percent (60%) of small businesses with an SEO strategy also invest in PPC advertising. An additional 17% of small businesses plan to invest in PPC in 2019.

PPC advertising guarantees placement at the top of search engine results pages, which helps earn clicks and impressions. These immediate returns appeal to small businesses with limited budgets.

Clutch’s 2019 Small Business SEO Survey included 529 small business owners and managers in the U.S.

Read the full report here: https://clutch.co/seo-firms/resources/small-business-seo-2019.

For questions about the survey, a comment on the findings, or an introduction to the industry experts included in the report, contact Grayson Kemper at [email protected].

Latest articles

Virgin Music Group Acquires Outdustry to Expand in High-Growth Markets

Virgin Music Group, the world’s leading partner to independent artists, labels and entrepreneurs, announced...

Social Music Remix App Hook Partners with Glassnote Records

Hook, the revolutionary new AI-powered social music app that allows music fans to create,...

Leslie Whittle named Regional Content Director for Q99.7 Atlanta & 104.1 KRBE

Cumulus Media (NASDAQ: CMLS) announces that it has appointed Leslie Whittle as Regional Content...

Audacy Taps Ray Borelli as Senior Vice President of Research and Insights

Audacy has named Ray Borelli Senior Vice President of Research and Insights, effective immediately....

Virgin Music Group Acquires Outdustry

Virgin Music Group, the world’s leading partner to independent artists, labels and entrepreneurs, announced...

Sony Music Publishing Signs Global Deal with Mike Dean; Launches Partnership with M.W.A

Sony Music Publishing today announced the signing of legendary producer Mike Dean and several...

World Series Champion Jack Flaherty Breaks Ground with Custom Erewhon Smoothie Launch

Jack Flaherty, the Los Angeles Dodgers pitcher and 2024 World Series Champion, has become...

The Most Efficient Plugins for WordPress: What You Need and What You Don’t

Using WordPress plugins can significantly enhance your website’s capabilities, adding features and functions that...

Timbaland Becomes Strategic Advisor To Leading AI Music Company Suno !!!

Making yet another major move, four-time GRAMMY® Award-winning multi-platinum artist, creator, entrepreneur, philanthropist, and...

How GOOD Music Built a Legacy of Groundbreaking Talent and Vision

Discover how GOOD Music revolutionized the industry with its roster of groundbreaking artists, innovative sound, and visionary approach to music production and promotion.

More like this

About Vince Vaughn: the Entrepreneur

Discover Vince Vaughn's entrepreneurial ventures beyond his acting career. Learn about his production company and investments in the business world.

Top 40 Security and Safety Blogs of 2013 Announced by Right On

Scottsdale, AZ, July 03, 2013 --(PR.com)-- Right On – No Bull Marketing, a...

Mingfa Tech MFG Ltd's Cold Forged Pin Fin LED Heat Sinks Available in May 2013

Shenzhen, China, May 08, 2013 --(PR.com)-- Mingfa Tech Manufacturing Limited today announced...

Why It Will Take Time to Hire for Jobs in Your Business

I consult a few businesses each week. I was talking to a client about his business in California, where he sells health products. He is outrageously passionate about what he sells.  His customers love him, and he is very dedicated. He is successful, but he is also exhausted. He has hired two employees to work under him, who he states do not have the same passion that he does, and he is frustrated by that.   He has complained about paying them great money and not getting the results. [...]

Defining an Entrepreneur: Passionate Facilitator, Compassionate Mentorship, Consistent in Adding Value to Bigger Ideas and …

I learned how to be an entrepreneur by trial and error and since I am celebrating my 25th year in business I'd like to share the truth about Black Owned Businesses, Enterprise and More So I'm celebrating my 25th year as an entrepreneur this year. [...]

About Ryan Gosling: the Entrepreneur

Discover Ryan Gosling's entrepreneurial ventures beyond Hollywood. Learn about his business pursuits and how he's making waves in the business world.

Las Vegas Police Shooting Leaves Man Hospitalized, Details Emerging (Video)

A police-involved shooting occurred near Tropicana and Koval in Las Vegas earlier today, leaving...

Kroger Announces $1.1 Million Investments to Advance Racial Equity Mission of Scholarship program and ‘Changemaker’ grant

Kroger Announces $1.1 Million Investments to Advance Racial EquityMission of scholarship program and 'Changemaker' grant helps build Black wealth and improve access to higher education The Kroger Co. Foundation (NYSE: KR), America's largest grocery retailer, today announced two major initiatives through its Racial Equity Fund, totaling $1.1 million in philanthropic investments. [...]

Capital One Café: Bank and Coffee Shop, Review

Capital One Café comes as a surprise because for most people, Capital One is a credit card company and one that does an excellent job of marketing and promoting its services. [...]