Principles of Marketing: Music Promotion Services
The music business is actually NOT about hype, contrary to popular belief. Hype is a huge turn off and red flag for BS. The greatest advice I can give to aspiring musicians is BEWARE the man or woman who uses Hype as a way to lure you in to use their music promotion services.
We don’t care about the nextBeyonce or Megan Thee Stallion we already have the original s. Note that those who talk the most to convince you quite often usually do the least. You want to look for the person who has a very cavalier presence as if he or she can take the account or leave it. You know when you come across the right person and when you smell sh*t. The greatest industry people are those that you have usually been referred to by other WORKING industry people.
