Marketing Concepts: Get to Know Someone at your Local Radio Station
Radio program directors are often very busy and burdened by heavy workloads but they could be your BEST ally to get into the music industry if you can get to know them. DJs (mix show DJs NOT radio announcers) usually also have a lot of power and influence.
An idea is to make a way to get to know either a PD or a DJ at your local radio station or even club (make sure you can stomach the club business scene, it’s not for the weak). Go see if they need interns (they usually do, black stations love to for people to work for free).
Don’t go in talking about your goals, that will get you kicked out. Look at it like college and go in and earn the degree in your field, the music industry. Be ready to learn how the industry works and do the work. It is how I started in the industry and I got sidetracked into doing radio for years when I actually wanted to be an artist. You would be amazed at the contacts you can develop in just a few months.
