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Reebok and Kendrick Lamar Launch Classic Leather

kendrick Lamar
continues its collaboration with multi-platinum selling Top Dawg Entertainment artist Kendrick Lamar, launching his third capsule collection, which celebrates one of the brand's most iconic sneakers, the Classic Leather.

For his third capsule collection, Kendrick Lamar teamed up with designer Ian Paley (of Garbstore fame) to put their spin on the Classic Leather.

The deconstructed aesthetic is highlighted by a longitudinal seam that runs down the shoe separating blue and red.  While the split seam continues to the unity and neutrality themes that Kendrick has explored with the past two Reebok Capsule collections, the design dives further into Kendrick's life, representing the significant crossroads that he has faced.

The seam is a metaphor for the major decisions he has been forced to make – from championing gang neutrality throughout his upbringing to using his artistry to make a difference in his own community and the world over.

Grade School, Kendrick Lamar Classic Leather, Reebok Capsule, Reebok Classic, Top Dawg Entertainment
Grade School, Kendrick Lamar Classic Leather, Reebok Capsule, Reebok Classic, Top Dawg Entertainment
Grade School, Kendrick Lamar Classic Leather, Reebok Capsule, Reebok Classic, Top Dawg Entertainment

 

Kevin Ross
Kevin Rosshttp://blogwallet.com
Kevin "KevRoss" Ross is a music and radio industry expert. He is a 20 -plus year entrepreneur with the leading most successful industry trade publication and site Radio Facts (www.radiofacts.com). He has also published various books, magazines, performed marketing and promotions for major corporations and recording artists and he is on the advisory board of several industry organizations. This year Ross introduced his non profit organization LOMARI (Leaders of the Music and Recording Industry) to help teach young minority students how to market and manage their music and products.

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