engagement

10 Facts That Entrepreneurs Can Learn From The Success of Buzzfeed There’s no question that Buzzfeed is one of the most popular media platforms out there. It attracts people of all ages, with its bubbly, kid-friendly quizzes on its main site, while it also appeals to adolescents and adults with its more mature content found on its alternate site, Buzzfeed Reader. As such, there are quite a few things that our entrepreneurial readers can learn from this company. [...]

Cord Cutting by Younger Consumers Making It Harder for Advertisers to Drive Conversation and Engagement with Their Brands, Especially in Tech, Telecom, Automotive Advertisers have a problem, and it's worse than they thought. The decline of ad-supported television is driving down audience engagement with brands. [...]