Three Businesses Owned by Blacks to Launch on Same Day
James Holmes, Jr., who has spent over 34 years in the automotive industry, is switching gears to open a new company, Black Lion Auto Finance, with his wife Kimberly Slay Holmes, a prominent Minnesota lawyer, at 785 Tower Drive in Medina. In addition to welcoming the public to Black Lion, Inc., the launch party will also announce two other new businesses, Rude Boi LLC and GP Barbecue, catering companies aiming to spice up the Twin Cities food scene.
Black Lion, Inc. has a simple objective to help direct and educate the under-served by making the purchasing of cars and financial literacy more affordable. Holmes, an insider of the automotive industry for most of his career, said he knows not only the automotive market but also the inequalities that occur when minorities try to buy a vehicle or negotiate financing.
Holmes aims to make it as easy and stress-free as possible to purchase a car. Black Lion provides a concierge service in which the customer simply inputs the car they are looking for and Holmes and his team do the rest, a service he knows will benefit his market place.
Since Black Lion will be the first fully owned and operated African American car dealer in Minnesota, Holmes wants to go out and celebrate the grand opening, which is why he was willing to include other small businesses in the launch party. He reached out to Gene Perry of the Minneapolis-based Delicious Barbecue of GP and Michael Holmes of the Red Wing-based Rude Boi LLC to deliver some delicious dinner options to party guests.