Two-time NBA Star and Entrepreneur Baron Davis Launches New Start-up: The Santa Company
A brand focused on promoting positive role models – all year round
December 2nd, 2016 [Los Angeles, CA] – Just in time for this holiday season, Baron Davis announces the launch of Santa, a new brand offering innovative products, branded apparel, and other consumer items, which will remain culturally relevant year-round. The two-time NBA All-Star and entrepreneur created Santa to promote positive role models, which aim to inspire and entertain the world.
Originated with the mission to elevate the Christmas spirit beyond commercialism, Santa will offer contemporary and diverse holiday products and characters that inspire a new view of a traditional holiday. These holiday products and characters will be incorporated into non-Christmas holidays. Through the unique concept of presenting Santa year round, the brand hopes to kindle its followers by promoting good spirit and giving regardless of the time of the year. Santa is more than a brand; it is a movement that touches on personal cultural elements such as tradition, religion, and race – utilizing cultural relevance. It centers on diversity, inclusivity, giving back, and bringing people together on issues that they care about.