World Premiere Production in NYC Will Launch A 30-City North American Tour in 2017-18 Season
Universal Music Group (UMG), the world leader in music-based entertainment, today announced a partnership with hip-hop pioneer and multi-hyphenate entrepreneur Russell Simmons to become a lead producer of THE SCENARIO, a new stage musical with an original story set to the greatest hits from a three-decade span of hip-hop. The production will draw upon UMG’s vast catalog and live performance resources as the show prepares to launch its world premiere in New York City, and subsequent North American tour, in the 2017-18 season.
Tony Award-winning producer Scott Landis (Pajama Game, Nice Work If You Can Get It, An Act of God), UMG’s special advisor on theatrical development and production, will represent Universal Music on the producing team, alongside Simmons, Jake Stein for Def Pictures, and Tony-winning Broadway producers Scott Prisand & Jamie Bendell for Big Block (Rock of Ages, A Gentleman’s Guide to Love and Murder, Heathers).
“Universal Music has been a pillar partner of mine for many years,” said Simmons, who is widely credited with ushering in a hip-hop cultural revolution with the 1984 launch of Def Jam Recordings, now a Universal label. “Their support and resources will be immensely important in staging this extraordinary musical experience, and we could not be more excited to be moving forward with such a platinum-level producing team.”