Professional/Catchy and Unique Business Name
I can use myself as an example here. My magazine when created in 1995 was originally called “Radio Fax” I eventually changed it to Radio Facts (http://radiofacts.com) but most of my competitors have the word “Urban” in the name of their brand which I felt would limit my brand to one audience. I could have called it “Urban Radio Facts” but why? It’s a mistake to do something like that because you could be isolating your core or the corporations that will support your core. As a small business owner NEVER give an advertiser or client an excuse this easy for backing out of supporting you. Unfortunately, they will probably never tell you that your business name is a HUGE turn off, they just wont support you. I get things from business owners with names like “SisterLove” which is fine if you ONLY want to market your brand to women. Think about WHO your target audience AND your financial supporters are and don’t isolate them, come up with something unique that’s not like your competitors and make sure it’s not tacky if you are targeting corporate clients.
