Sales Stats/Word of Mouth Testimonials
One of my GREATEST turn offs is when people come to me selling their brand and they talk about all the great people who support their brand and all their clients like they are rolling in cash but they want something from me for free? I IMMEDIATELY don’t trust the person. First and foremost after working in the music industry for 28 years there are several things I have learned. Those who talk the least and let their brand SPEAK FOR ITSELF get the MOST respect. The music industry is all about hype but hype rarely wins. Most people are looking for the next Beyonce but there is already a Beyonce and the ones who duplicate her will usually lose. It’s the one who is almost totally opposite of her that gets the attention. If you do a great job, your brand and people will speak volumes FOR you. Potential clients are MOST impressed with actual stats or word of mouth from OTHERS. Bragging about what you do is a turn off for most established clients. If they have come TO YOU, half of your battle is already won, there is something about what you do that is appealing to them already don’t over sell yourself.
