My name is Kevin Ross and for many years I was a DJ on several radio stations. Truth be told I was good at it but I hated it, I could not be myself and I saw a lot of dirty deals and many of my bosses were not in it for the love of the craft but they were crooks trying to make as much money illegally as they could. You can learn more about me later but to make a long story short, I took what I learned in radio and created a very successful industry magazine called Radio Facts then I morphed the magazine into a successful industry site Radiofacts.com. Thanks to Radio Facts, this June, I will be a seasoned entrepreneur with a business that has lasted 18 years. That’s almost impossible for a small minority business in the music industry. There are MANY things that I have learned over the years with my first business that could have saved me a TON of Time a TON of frustration and a TON of MONEY. We have thousands of people on our mailing list, several with their own small businesses and I see the same common mistakes over and over and over…. Don’t get me wrong I LOVE being in business for myself and would not trade it for the WORLD but you have to make sure you are satisfying your passion if you are in business for yourself otherwise you might as well get a regular job.
The rules that generate success can often be very different for minority entrepreneurs because we don’t often have the resources to build our businesses. By “minorities” I mean anybody besides white men. Because of our lack of resources, we often help and aid each other in business to remain alive and well in the world on entrepreneurship. Nevertheless there are some HORRIFIC mistakes we often make that sabotage our businesses for years that we may not be aware of. This past June, I did a hardcore beta test of my business in every aspect using some of the excellent free tools to help my business grow and prosper. Using these tools, I’m proud to say, revenue has tripled over the last few months. To help you… I came up with several Great Tips to Improve Your business and Make Money from a minority business owners perspective. If you have ever wanted to be in business, I am confident these tips will not only help YOU they will greatly help your business. (click “Next” above or below to see the tips)
Kevin Ross – [email protected]
1. Doing “Favors” and “Hook-ups”
The best way to destroy a money making business? Give product away for FREE. if someone asks you for a massive discount or services for free they are completely disrespecting YOU and what YOU DO. One of the BIGGEST mistakes I made with my business from day one was doing “favors” giving people things for free with the (mostly fake) possibility of them bringing business later. It’s the oldest trick in the BOOK. I call them “Carrot Danglers” because they treat you like a dumb science project, they dangle the carrot in front of you and string you along until you are exhausted with no reward in the end. Some of them are SO good they create the impression they are helping you by giving you the opportunity to help them. TELL ANYBODY COMING TO YOU FOR anything for FREE and MASSIVE DISCOUNTS to take a long walk on a short pier. Here are a few of the reasons you should not walk but RUN from these people: