n Many businesses have used the "Black-owned" label to solicit additional business in the past or as a way to add credibility to their brands. Unfortunately, this has often backfired. In large part, because we (black people) don't really care. As a matter of fact, it may actually HURT your business.nnnnPerhaps the only time a business should use "Black-owned" is when they are in the press for their success (Slutty Vegan) or there is a program that can help fund or supplement the business' mission. [...]n