Technology trend: Digital audio advertising dollars on the rise ‘The more targeted, the better ROI’
(New York) Radio reaches 91 percent of Americans and more of these listeners are choosing digital audio options to curate their own music news and entertainment, creating niche markets for advertisers to invest their ad dollars.
The number of digital radio listeners will grow about 12 percent by 2019 with nearly 200 million listeners digitally tuning in to radio, according to the marketing research firm, eMarketer.
Additional data from eMarketer shows that advertisers are following listeners into the digital market. Digital market spending is expected to grow nearly 41 percent by 2019 with an estimated $96.1 billion forecast in ad spending, which is predicted to outpace TV ad spending by nearly 28 percent. Traditional radio ad spending is expected to remain constant over the same time period at about $15.2 billion.