Feed Media Group Signs Deal with Reservoir To Bring Fully Licensed, Hit Music to Startups Using the Adaptr Platform
Deal Facilitates New Opportunities In Streaming Music Applications, Mobile Games, And Connected Devices

Feed Media Group Co-Founders (L – R) Jeff Yasuda, CEO; Lauren Pufpaf, COO; Eric Lambrecht, CTO

Feed Media Group, the leading business-to-business music platform, and Reservoir Media, Inc. (NASDAQ: RSVR), an award-winning independent music company, today announced a new deal that will make Reservoir’s publishing catalog of over 130,000 songs available to customers on Feed Media Group’s Adaptr platform. Adaptr provides an end-to-end solution for startups and emerging app developers looking to integrate music quickly and legally into digital experiences including fitness apps, games, and social media. The plug-and-play platform is equipped with a pre-cleared catalog of music and tools including streaming infrastructure, reporting, and royalty payments.

“We’re driven to help apps and brands create the next big thing, and make sure labels and publishers get paid every step of the way. It’s important to us to protect the catalogs of hardworking artists and songwriters while making it easy and affordable for companies to incorporate music legally. We’re thrilled to be able to offer Adaptr clients access to Reservoir’s hit music catalog,” said Feed Media Group COO Lauren Pufpaf.

We’re driven to help apps and brands create the next big thing, and make sure labels and publishers get paid.


Golnar Khosrowshahi, Reservoir Founder and CEO, added, “Building upon our extensive digital licensing practice, this agreement with Adaptr further diversifies our growth via emerging platforms. We commend Adaptr for facilitating this licensing, so startups can be music compliant from day one, and rights holders can participate in their growth.”

This deal follows Adaptr’s recently announced partnerships with Merlin, Entertainment One, Kobalt, Warner Chappell, and Warner Music Group. Reservoir’s 36,000 master recordings, including titles from Chrysalis Records and Tommy Boy Records, are already available to Adaptr customers through the aforementioned Merlin deal.

Feed Media Group launched Adaptr.com in 2021 to support startups that need popular music within their apps, with all rights cleared. Adaptr’s SDK APIs and SDKs for JavaScript, iOS, and Android enables startups to easily integrate major label music into mobile apps or web applications. Adaptr is currently available to companies that have raised less than $7.5M in funding and earn less than $4.5M in revenue.


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Kevin "KevRoss" Ross is a music and radio industry expert. He is a 20 -plus year entrepreneur with the leading most successful industry trade publication and site Radio Facts (www.radiofacts.com). He has also published various books, magazines, performed marketing and promotions for major corporations and recording artists and he is on the advisory board of several industry organizations. This year Ross introduced his non profit organization LOMARI (Leaders of the Music and Recording Industry) to help teach young minority students how to market and manage their music and products.

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