We have all seen and dealt with potential customers who truly waste our time. Truth be told, they usually catch us with our guard down when times are hard for us. What is a False Potential Customer? Here are some clues:
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Entrepreneur, Therapist, Author, Trainer, and Clinical Supervisor Chris A. Matthews is the founder, owner and clinical director of Relationship Counseling Group, LLC and Behavioral Health Intervention Center, LLC, which are two private therapeutic and mental health practices based out of Charlotte, North Carolina.
Matthews is a licensed marriage and family therapist, (LMFT), licensed clinical addiction specialist, (LCAS), certified clinical supervisor (CCS) and approved supervisor for the American Association of Marriage and Family Therapy (AAMFT). [...]
Over the years, I have been amazed at how some people are misled by counterfiet concepts about how black entrepreneurs live and work. Most people are very comfortable with the stability they have on a job they may hate but get paid every 2 weeks.
They look at the benefits, pay, vacation time, etc. The first difference between Entrepreneurs and the 9 to 5 workers is we understand the benefits AND the limits of working for other people. [...]
People of color can become business owners of Black-Owned Businesses and create financial independence for their families. They also provide opportunities for other members of their community to find work. Small-business owners also contribute to the economic health of their locality by contributing taxes that are paid into the state and city coffers. They make neighborhoods more vibrant by occupying retail space.
It is not easy to start a business and keep it running. Many small businesses fail to survive beyond a few years. [...]