Washington, DC, May 14, 2013 –(PR.com)– Donna Marie Thompson, PhD guided a group of small business owners on the key topics of strategy and goals objectives in the Peak Profit Potential Mastermind group. “As the foundation, business strategy revolves around: what you’re doing, why you’re doing it, for whom, the expected client benefits, and the expected business benefits,” commented Dr. Thompson.

According to Dr. Thompson: “The key measure of your business strategy is: Are your customers raving?” The Peak Profit Potential Mastermind session on Business Strategy and Goals Objectives addressed key issues facing every small business owner. “Where can you successfully compete and finish first? What are the trends telling you? What does your data mean? What do you know for sure about your strategy? What else do you need to know to boost your profits?” inquired Dr. Thompson.

Hidden profits are everywhere in small business starting with the income statement. They lie in inefficient business processes and directly impact the bottom line. Dr. Thompson asserted: “There’s a ton of money to be made in effective cost control to protect small business profits. Top line growth is good; cutting excess costs is great.”

The business owners freely commented on aspects of business strategy that were clear and the many more areas where guidance was sought. The mastermind format enabled small business owners to formulate revised strategies along with their peers in search of increased profits.

Dr. Thompson remarked: “Providing exceptional customer value, day in and day out, that’s what small business is all about. Spending money that directly builds customer value is money well spent. The customer value lens keeps you focused on delivering customer benefits that they’re willing to pay for. Adding special features without proven market value simply reduces profits. This hurts your bottom line. It shows up quickly and adversely on your income statement.”

The next Peak Profit Potential Mastermind is designed around measures and business cost drivers.

Donna Marie Thompson, PhD, MBA, CPA is an acclaimed platform and cruise ship speaker, a two-time best-selling author, and former Director at PricewaterhouseCoopers Consulting. She is a small business profitability specialist who created The Profit Pyramid TM and runs powerful Peak Profit Potential mastermind programs.

Sign up now if you had profits in 2012 and want to boost them in 2013 at http://www.ExpertProfitSolutions.com

And look out for Donna Marie Thompson‘s upcoming book: Peak Profit Potential: A 4-Step Program to Stop Your Business From Leaking Money. Reserve your copy now.