Imagine a real estate company that boosts agent productivity and profits. It also uses the latest technology to change the game1. Keller Williams Realty (KW) is that company, reshaping the real estate world with its vision and innovation.
Starting small, KW has become the world’s largest private real estate franchise1. It’s also the fastest-growing one1. KW’s focus on agent success and tech adoption has fueled its growth, making it a leader in the field.
KW’s success comes from its dedication to empowering agents. By leveraging the internet and video, KW scaled its training programs1. This move boosted agent performance and profits, making KW a trailblazer in real estate.
Keller Williams’ Bold Vision: Becoming the Leading Real Estate Company
Keller Williams Realty aims to be the top real estate company worldwide2. It started in 1983 with Gary Keller and Joe Williams. Today, it has over 900 offices and 180,000 agents globally2. But, growing fast made it hard to keep training quality high.
Transitioning from Classroom Training to Online Video Platforms
Keller Williams saw the power of web and video tech for training3. It created Keller Williams University and KW MAPS Coaching in 19962. This move gave agents 24/7 access to training, helping them succeed in a changing market.
The company’s focus on tech has earned it praise3. In 2018, it joined the Training Magazine Hall of Fame. In 2019, Fast Company named it the Most Innovative Real Estate Company3. This focus helped it become the largest real estate franchise by agent count in 20153.
“We are a technology company that happens to be in the real estate business.”
– Gary Keller, Co-Founder of Keller Williams Realty
Keller Williams’ bold vision and tech adoption have led it to the top4. It uses online video and data to stay ahead. This empowers agents to offer top-notch service and boost productivity3. Keller Williams is dedicated to helping agents build fulfilling careers and lives.
The Challenges Faced by Keller Williams Realty
Keller Williams Realty, a top real estate company5, aimed to use new technologies. But, it faced big challenges. Real estate agents love in-person training for networking5. Switching to video training was a big change for them.
The company’s agent-focused model5 also posed a challenge. Agents had to choose to use the new video training. This made it hard to get them to join the digital shift.
“There are now seven class-action lawsuits against KW challenging the profit-sharing program adjustments.”6
The real estate world is changing fast, moving towards more tech5. Some agents are leaving for brokerages with better tech5. Keller Williams had to keep its agent focus while adopting new tech.
Despite these hurdles, Keller Williams Realty was determined to lead the real estate world5. Overcoming these challenges and embracing technology was key to its success.
Implementing a Strategy: Aligning Departments and Developing Proprietary Technologies
keller williams realty aimed to align its departments and create unique technologies for its agents. The company knew that giving its agents the right tools and training was key. This was essential for becoming the top real estate franchise.
Identifying Agent Needs and Developing Solutions
keller williams realty did deep research to find out what its agents needed. They worked closely with their teams to create a detailed plan. This plan aimed to meet the main needs of their growing agent network7.
The plan included making sure every agent had access to the latest, unique technologies. These technologies were designed to help agents work better and earn more. The company spent a lot on creating its own tech solutions. They made sure these solutions fit well into the agent’s work and provided full training8.
“Each KW agent must have access to proprietary, market-leading technology and be well versed in how to use it to grow their businesses.”
This focus on technology and unique solutions made keller williams realty stand out. It set the company apart from others in the real estate field. By working together and encouraging innovation, keller williams realty gave its agents the best tools and resources they needed.
keller williams realty: Embracing Video Training to Empower Agents
In 2004, Keller Williams Realty made a big change. They started a media team to use video in real estate. They launched the first 24/7 video learning portal, KWConnect9.
The team wanted to help agents learn anytime, anywhere. They made videos short, fun, and useful. This way, agents could grow their businesses quickly.
Creating the First 24/7 On-Demand Video Learning Portal
Keller Williams kept innovating. They moved to a new video platform. This lets agents add their own videos to the library9.
This change made agents feel more involved. It helped them feel like they own a part of the company’s success9.
The company also started the Agent of Distinction program. It helps agents grow by learning about diversity and inclusivity. There are online and live courses available9.
“We believe that video is the future of learning, and we’re committed to providing our agents with the tools and resources they need to succeed in today’s dynamic real estate market.”
Keller Williams Realty is now a leader in the industry. They use video training to help agents succeed. This way, agents can give the best service to their clients91011.
The Impact of Video Training on Agent Performance
Since its start, Keller Williams Realty’s KWConnect video training12 has been key for agent training. It has millions of views. The results show it greatly improved the company’s main metrics.
In 2014-2015, agents who used video training did 88% more deals and earned 42% more in commissions than those who didn’t12.
For the first half of 2015, Keller Williams Realty saw a 25% jump in commissions and an 18% rise in agents. This shows how video training and innovation helped the company grow12. The AI-based virtual assistant Kelle aimed for 35,000 downloads and hit 22,000, with 72% of agents using it12.
Keller Williams Realty’s referral network goal was 35,000 referrals. Instead, they got 9,712 live referrals worth $2.3 billion in sales12. This highlights the big impact of video training and tech on agent success and growth.
Keller Williams Realty’s video training success shows their dedication to empowering agents and leading in innovation. Their all-in approach to agent development and tech integration12 makes them a top player in the real estate world. They’re on track to meet their big goals12.
Outpacing Industry Growth and Becoming the World’s Largest Franchise
Keller Williams Realty has grown fast by empowering its agents with video training. In the last decade, it has grown much faster than the industry. In 2014-2015, its agent count jumped by 39%, way more than the 9% industry average13. Now, it’s the biggest privately held real estate franchise globally, with over 140,000 associates in many countries13.
Achieving Top Rankings for Excellence in Training and Employee Development
Keller Williams’ focus on agent development has earned it high praise. In 2015, it was named the No. 1 ranking – worldwide and across all industries by Training magazine13. This shows how Keller Williams leads in training and helping agents grow.
Keller Williams’ commitment to agent success has made it the world’s largest real estate franchise. Its focus on training excellence has made it a leader in the industry. Keller Williams consistently beats its competitors and sets the standard for real estate franchises worldwide13.
Redefining Keller Williams as a Technology Company
Keller Williams knew it had to change to stay ahead in real estate. It decided to become a tech company. The goal was to create the Keller Cloud, a real estate platform.
This platform would have many tools for sales, marketing, and more. It would help with everything from searching homes to managing them. Learn more about the Keller Cloud here.
The KW MarketPlace is key to this change. It’s powered by AppDirect and is the heart of the Keller Cloud. It lets agents and clients use many apps that work well together.
By becoming a tech company, Keller Williams aims to lead in real estate. This move makes it a top brand. It shows Keller Williams’ dedication to using new tech to move the industry forward.
Source Links
- https://trainingmag.com/keller-williams-accelerates-growth-with-video-based-training/ – Keller Williams Accelerates Growth With Video-Based Training
- https://yourcbl.com/what-is-keller-williams-mission-statement-how-it-has-evolved/ – What is Keller Williams Mission Statement? (How it has evolved) | Real Estate Schools & Careers with Keller Williams
- https://thrive.kw.com/our-story/ – Our Story | Entrepreneurs Thrive at Keller Williams
- https://notoriousrob.com/2018/02/the-keller-williams-vision-speech-followup-and-further-thoughts/ – The Keller Williams Vision Speech: Followup and Further Thoughts
- https://iconsofrealestate.com/why-are-agents-leaving-keller-williams/ – Why Are Agents Leaving Keller Williams
- https://www.housingwire.com/articles/list-of-lawsuits-against-keller-williams-continues-to-grow/ – List of lawsuits against Keller Williams continues to grow – HousingWire
- https://thrive.kw.com/technology/ – Technology | Entrepreneurs Thrive at Keller Williams
- https://outfront.kw.com/agents/christine-marchesiello-a-commitment-to-excellence/ – Christine Marchesiello: A Commitment to Excellence – KW Outfront Magazine
- https://thrive.kw.com/culture/inclusion-and-belonging/agent-of-distinction/ – Agent of Distinction | Entrepreneurs Thrive at Keller Williams
- https://outfront.kw.com/agents/iraqi-real-estate-agent-dalia-hirmez-finds-success-and-empowerment-at-keller-williams/ – Iraqi Real Estate Agent Dalia Hirmez Finds Success and Empowerment at Keller Williams
- https://www.thrivekwcv.com/education/educational-videos – KW COACHELLA VALLEY – Educational Videos
- https://trainingmag.com/top-10-hall-of-fame-outstanding-training-initiatives-sept-oct-2019/ – Top 10 Hall of Fame Outstanding Training Initiatives (Sept./Oct. 2019)
- https://kwri.kw.com/press/keller-williams-now-worlds-largest-real-estate-franchise-by-agent-count/ – Keller Williams Now World’s Largest Real Estate Franchise by Agent Count — KWRI