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Maintain Customer Trust: The Power of Listening


Customer Trust takes a while to develop. It’s all a part of the reason they do business with you.

We have to remember they are spending THEIR money. LISTEN to what they want but offer suggestions if you think it will help

One of my greatest pet peeves is telling someone who I am paying what I want and them telling me that’s not what I want. A couple of years ago, an industry contact got me a great audition with a huge Voiceover agency in NYC. I submitted my first audition and they loved it but they stated the quality was not there and for me to record it again. They even went out of their way to send me scripts.

Truth be told, I did not have a professional recording studio in my home and I called one of my old stations to ask if I could use their studios and they were hard up for money and wanted to charge me to use the studio. I was insulted since I had worked there for several years but down the line I realized, I SHOULD have done it.

I went to a voiceover “Professional” who had her own cheap studio and when I started to do the reads, she would not give me headphones and she told me I didn’t need them but I KNEW I did. My professional training as a radio announcer and voice actor requires that I hear my delivery.

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