Make More Money with Your Business in 2025: Stop Struggling, Start Thriving
One of the biggest headaches in business is figuring out how to make more money. But here’s the truth: it’s not just about the economy or tight budgets. Clients will always find money for services they truly believe in and value. Some small businesses don’t even actively sell yet still rake in profits because they do a few key things right. This article is for the hustlers who do the work—not the copycats chasing quick wins. If you’re just replicating what’s already out there without being way better, you won’t last long or grow.
1. Keep Your Offerings Fresh and Future-Ready
Industries evolve faster than ever, especially with AI and automation shaking things up. If you’re still producing the same old stuff, you’re already behind. Invest in staying current—whether that’s adopting AI tools to streamline your workflow or updating your products to match new customer expectations. Don’t be stingy with your budget; spending smartly on talent or tech can multiply your returns. Hiring family might sound cozy, but it often complicates things. Instead, bring in part-time or freelance experts who fill your gaps and keep you competitive.
2. Ditch the Tenure Flex
Bragging about how long you’ve been in business won’t make you money if your product or service is stale. In fact, it can backfire and make you look outdated. Clients want innovation and value, not excuses or nostalgia. Focus on what unique value you bring that no one else can. If you’re stuck whining about being overlooked, you’re wasting energy that should go into leveling up your offerings.
3. Master Social Media and Automation
Social media isn’t optional anymore—it’s a revenue engine. If you’re over 40 and think it’s too late to catch up, think again. Use AI-powered tools to automate posts, analyze engagement, and personalize customer interactions. Apps can help you showcase your work live or keep customers updated effortlessly. The key is consistent branding and engagement without burning out.
4. Stop Comparing, Start Innovating
Looking sideways at competitors wastes precious time. Instead, ask yourself: what can I do better or differently? How can I create a unique customer experience that no one else offers? Copying others leads to mediocrity. Own your niche by innovating and promoting your brand authentically.
5. Upsell Your Existing Clients
Forget chasing dead leads. Focus on your current clients who already trust you. Offer them new products or services that add value without just hiking prices. Think bundles, subscriptions, or complementary offerings that make their lives easier and deepen their loyalty.
6. Commit to Continuous Learning and Networking
Running a business isn’t just about grinding—it’s about growing. Stay sharp by attending industry meetups, virtual conferences, and workshops. Use platforms like Meetup or LinkedIn to connect with other entrepreneurs and learn about emerging trends, especially in AI, automation, and the creator economy.
7. Build Real Relationships: Take Clients to Lunch
Personal connections still matter. Taking clients out for lunch (on you) is an investment that pays off. It builds trust, opens doors to honest feedback, and strengthens your business relationships. Clients will often insist on paying, but the gesture shows you value them beyond transactions.
8. Leverage Email Marketing with AI
Email blasts are far from dead—in fact, they’re smarter than ever. Use AI-driven tools to personalize content, optimize send times, and segment your audience for maximum impact. Share valuable tips, industry news, or exclusive offers to keep your brand top of mind and encourage repeat business.
9. Invest in Targeted Digital Advertising
Google Ads and social media ads remain powerful, but now you can use AI to hyper-target your campaigns by demographics, behavior, and even real-time trends. Experiment with dynamic pricing and bundle offers to attract and convert customers efficiently. Look for free ad credits or trial offers to test the waters without blowing your budget.
10. Get Featured and Collect Testimonials
Visibility is everything. Write press releases or pitch stories to popular blogs and podcasts in your niche using services like PRWeb or direct outreach. And never underestimate the power of testimonials—especially from well-known or satisfied customers. Rotate fresh testimonials regularly to build trust and credibility.
In 2025, making more money means working smarter with AI, automation, and authentic connections. Stop struggling with outdated tactics and start building a business that’s future-proof and fiercely profitable.
Kevin "KevRoss" Ross is a music and radio industry expert. He is a 20 -plus year entrepreneur with the leading most successful industry trade publication and site Radio Facts (www.radiofacts.com). He has also published various books, magazines, performed marketing and promotions for major corporations and recording artists and he is on the advisory board of several industry organizations. This year Ross introduced his non profit organization LOMARI (Leaders of the Music and Recording Industry) to help teach young minority students how to market and manage their music and products.
