I was once told by a client… “Most people do business with you because they like you.” While that doesn’t say much about the product, what he said certainly does have merit. After all, there are also people who DON’T do business with you, sans a great product, because they DON’T like you. [...]

FALSE Potential Customer FALSE Potential Customer - We have all seen and dealt with potential customers who truly waste our time. Truth be told, they usually catch us with our guard down when times are hard for us. What is a False Potential Customer? Here are some clues: They want to talk to you but their questions are above and beyond the information that you should be providing. Minolta DSC FALSE Potential Customer They ask you questions like, how many people are in your database or can you provide them with numbers of previous clients. [...]