LOFTwall Founder and Design Leader, Steve Kinder returned from NeoCon, the world’s largest commercial office furniture design tradeshow, where he catalyzed a dynamic conversation about the future of workspace design.
The LOFTwall exhibit space was transformed into a living idea wall, where visitors contributed their point of view via Post-It Notes™ as to where and how they work best and how their space needs change over time.
“Work is no longer confined to one space, as technology has brought mobility and dared us to work different. Some say it’s the death of the cubicle. LOFTwall sees it as the evolution of the office space, with opportunities for design innovations that offer both privacy and connectivity, along with flexibility,” said Steve Kinder, LOFTwall Designer Founder
Observing that flexibility, privacy and movement were key NeoCon buzzwords – that no matter where or how people work, they want to be in control of their environment and they require their workspace to evolve with their needs over time. Leading a more entrepreneurial, nimble company, Kinder is poised to move forward with new design innovations that address a quickly changing need that larger manufacturers are challenged to meet.
The iconic LOFTwall WAVE wall image was the backdrop for NeoCon’s 2013 marketing campaign and theme, “Ideas Revealed”, which provided LOFTwall and Kinder an opportunity to spark a discussion about the changing workscape. Lindsey Martin, Director of Marketing for NeoCon shared that the idea behind this theme “was to show that NeoCon not only debuts the newest and most innovative products on the market each year, but sparks ideas for future products as well. The LOFTwall image helped us convey this concept because it really made you think.”